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Beatson Clark

Beatson Clark Creates Embossed Bottle for Irish Meadow

Glass packaging manufacturer Beatson Clark has created a new bottle for Halewood International’s popular Irish Meadow product.

Available in Morrisons and Iceland, Irish Meadow is an after-dinner drink based on an original Irish recipe and best served chilled over ice.

To create a unique container Beatson Clark has added an embossed Irish Meadow logo to the shoulder of its 700ml amber bottle which has a standard ROPP neck finish.

“We were looking to update the design of our bottle and give it a more premium feel,” said Ian Duffy of Halewood International.

“Beatson Clark has an excellent reputation for flexibility and we trusted them to create a product that ticked all our boxes.”

Charlotte Taylor, Marketing Manager at Beatson Clark, added: “The customer was very interested in an embossed logo on the shoulder of the bottle, so our in-house design team came up with several creative options.

“Our recent investment in the latest design software enables us to sculpt the embossing, making it both more defined and easier to manufacture. The smooth sculpted 3D effect works perfectly with the Irish Meadow logo.

“A creative approach to embossing can really make a brand to stand out, and it’s increasingly popular with our customers: 10 out of our last 17 NPD projects this year have featured embossing.”

Halewood International is the UK’s largest independent drinks manufacturer and distributor, and is home to brands such as Crabbie’s Alcoholic Ginger Beer, Red Square Vodka and Tsingtao beer.

Notes to editors

• Beatson Clark specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide. The key to its success has been flexibility, innovation and the high quality of its containers.
• Beatson Clark’s customers are at the core of its business and the company is proud of the long-standing partnerships it has developed thanks to the outstanding level of service it offers.
• Beatson Clark has a turnover of £46 million and a production capacity of approximately 510 million units or 142,000 tonnes.
• It has ISO 9001:2000, BRC/IOP Food Packaging Hygiene Standard and OHSAS 18001:1999 Occupational Health & Safety Standard and its manufacturing capability as an emphasis on flexibility to facilitate short tailored production runs. It has a UK distribution centre located in Rotherham.

For media information contact:
Jez Ashberry
Shooting Star
01522 528540
07780 735071
jez@weareshootingstar.co.uk
@jezashberry
[beatsonclark64irishmeadow]


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