Adding unique embossing to a standard Beatson Clark beer bottle turned out to be the perfect solution for the Hurns Brewing Company when it was looking to increase sales of its Tomos Watkin brand of beers.

Beatson Clark can customise standard bottles by having a name or logo embossed onto the finish moulds, which is more cost-effective than investing in a fully bespoke design.

This was an ideal option for the Swansea-based Hurns Brewing Company as it reduced the cost and meant the 500ml amber beer bottles would fit on their filling line with no adjustments required.

“We already use Beatson Clark’s standard 500ml Craft Beer bottles for some of our contract filling but for the Tomos Watkin range we wanted something a little different which would make the Tomos Watkin brand really stand out from the competition,” said Connie Parry, CEO of the Hurns Brewing Company.

“For the embossing design we wanted to focus on the Welsh heritage of our brand, and after some discussions Beatson Clark’s designers took their inspiration from the three ostrich feathers in the emblem of the Prince of Wales.

“We’re delighted with the finished result and I’m pleased to say that the design has gone down very well with our customers.”

The embossing also includes the Tomos Watkin name and the strapline: ‘The Great Ales of Wales’.

Lynn Sidebottom, Sales and Marketing Director at Beatson Clark, explained: “Our state-of-the-art sculpting software allows our designers to sculpt the embossing, giving it enhanced definition and making it easier to manufacture.

“We can create complex designs and replicate them perfectly in the finish moulds, which results in a quality and consistent production of the embossing.”

Tomos Watkin’s range of bottled beers includes Magic Lagyr, Cwrw Haf, Cwrw Idris, Cwrw Braf, Blodwen’s Beer, OSB and Pecker Wrecker.

Notes to editors:

• Beatson Clark specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide. The key to its success has been flexibility, innovation and the high quality of its containers.
• Beatson Clark’s customers are at the core of its business and the company is proud of the long-standing partnerships it has developed thanks to the outstanding level of service it offers.
• Beatson Clark has a turnover of £44 million and a production capacity of approximately 496 million units or 88,000 tonnes.
• It has ISO 9001:2000, BRC/IOP Food Packaging Hygiene Standard and OHSAS 18001:1999 Occupational Health & Safety Standard and its manufacturing capability has an emphasis on flexibility to facilitate short tailored production runs. It has a UK distribution centre located in Rotherham.
• The Hurns Brewing Company was originally established as the Hurns Mineral Water Company in Swansea in the 19th century. It now brews a range of beers and owns several pubs in Wales.
• The Hurns Brewing Company acquired the Tomos Watkin brewery in 2002.

For media information contact:
Jez Ashberry
Shooting Star
01522 528540
jez@weareshootingstar.co.uk
@jezashberry
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