Caring about where fish is sourced from has meant a Lincolnshire chippy has landed an important sustainability mark.

All three of The Elite Fish and Chip Company’s restaurants and takeaways have gained Marine Stewardship Council (MSC) chain of custody certification. This means they can serve fish from fisheries that have been MSC certified as sustainable and well-managed.

The company’s restaurants in Lincoln, Ruskington and Sleaford now have the recognizable blue MSC ecolabel on their menus, as Nigel Tindall, Elite’s Operations Manager explained.

“We are all delighted to receive the MSC chain of custody certification,” he said. “This shows our staff and customers that we care where our fish comes from, and they know that we have full traceability.

“The MSC certification identifies us with worldwide businesses and organisations; the unmistakable logo is easy to recognise and it will help show people that even as a local family business we are part of an international caring family.

“We are proud to contribute to seafood sustainability by helping to ensure fish will be continued to be enjoyed for future generations. Look out for the blue fish ecolabel in all of our takeaways and restaurants.”

All of Elite’s cod, haddock and cooked prawns will be MSC certified, with all fish frozen at sea and provided by Smales, an MSC market leader.

Elite is also planning to expand its product range to incorporate more MSC products such as hake and plaice.

Nigel adds: “The MSC certification is taken into consideration and recognised for its high standards and values, which we are proud to promote as a company.”

Ends

Notes to editors

• The Elite Fish and Chip Company has three restaurant and takeaway outlets: Lincoln, Ruskington and Sleaford.
• It has been serving fish and chips in Lincolnshire for 27 years.
• It is a family-owned business in its third generation of friers.
• The Elite Fish and Chip Company won the National Fish and Chip Shop of the Year in 1992.
• Rachel Tweedale, Manager of The Elite Fish and Chip Company’s Sleaford restaurant and takeaway, is the current Drywite Young Fish Frier of the Year.
• All three of the company’s outlets have a five-star Food Standards Agency hygiene rating.
• Follow The Elite Fish and Chip Company on Twitter @chippyelite

For media information please contact:
Mike Shields
PR Account Executive
Shooting Star
01522 528540
mike@weareshootingstar.co.uk
[Elite19MSC]