Portfolio

Our portfolio contains a selection of work for past and current clients that we’re particularly proud of. We've worked with clients large and small in both public and private sectors and we have a very broad range of experience - from leading a communications campaign promoting superfast broadband to launching a range of high-end hen houses. For a complete list of our current clients, visit our news page.

Beatson Clark

Aim

Beatson Clark is one of six glass packaging manufacturers in the UK, employing 320 people at its Rotherham plant. The company, which makes glass bottles and jars for the food, beverage and pharmaceutical sectors, appointed Shooting Star in October 2011 to help raise its profile in the national trade press and regional media, as well as online.

Approach

Shooting Star initially focused on understanding the business and building on existing relationships with key journalists in the food, drink and packaging trade press. We work closely with Beatson Clark, developing story ideas, pitching and writing features, placing paid-for editorial and issuing news releases about the company’s activities. Shooting Star has created a Twitter presence for Beatson Clark and now manages the account. We also provide the editorial content for Glass Business, Beatson Clark’s regular newsletter for staff and customers.  

“PR is at the forefront of our marketing strategy and it is vital for us to work with an agency that understands our business and can be an extension to our team.  We have a great relationship with Shooting Star, who continually produce great results. Jez Ashberry is not only skilled in writing, but also offers new ideas for us to get the most from our coverage in the trade press and explore new ways of promoting the company.” 

Charlotte Taylor, Marketing Manager for Beatson Clark

Results

  • We secured a visit from the editor of Packaging News to the Rotherham plant which resulted in a front-page presence in the leading trade publication
  • We generated £112,463 worth of coverage in local, regional and trade news media for Beatson Clark in our first year
  • We secured major editorial features in key trade media including Packaging News, Packaging Scotland, Retail Packaging, FMCG News and Packaging Gazette
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