…for a new charity to champion throughout 2017! Outside of work you’ll find Mike at band practice, Sharon with her running shoes on, and Jez and Kerri taking centre stage; while the team at Shooting Star may choose to spend their free time in different ways, there is at least … Continue reading

Christmas is a prime opportunity for businesses, especially those which are consumer-focused, to raise awareness of their products and services and ultimately increase sales. The launch of the much-anticipated John Lewis Christmas TV ad is a sure sign that the festive season is well and truly upon us, but if … Continue reading

On 6th November I arrived at Heathrow with a group of 17 fellow students from northern Germany. We were looking forward to our three-week professional internship programme in Bristol. What’s my host family going to be like? Which company will take me in? What do they expect of me? And most importantly: will my English skills … Continue reading

It’s been months in the planning but all the hard work paid off earlier this week when we raised a mighty £1,257 from our chippy quiz in aid of charity Every-One. A record 16 teams took part in the fourth annual Quiz, Chips & Mushy Peas at the Elite Fish … Continue reading

Donald Trump has swept into the White House, and it seems as if he broke every PR rule in the book on his way to victory. So how did he do it? At times Trump’s campaign looked like a PR calamity, staggering from one gaffe to another. He called Mexicans … Continue reading

Public relations is all about reputation: fact. But how are you ensuring that you are attracting and retaining the right employees to protect your business’ reputation? There has been much discussion recently about how to use PR to attract high-calibre employees and I’d say that now – amid awards season … Continue reading

Following an insightful lecture last week by the Chartered Institute of Marketing (CIM) on the importance of the human connection in marketing your business, I thought the timing of our next Lincolnshire Business Column was quite apt; I’m going to delve in to a few ideas on how you can … Continue reading

Our Bristol office has been growing steadily since its opening in January and we’re delighted to welcome Secret World Wildlife Rescue as our latest client. Secret World Wildlife Rescue is a leading wildlife rescue centre based in East Huntspill in Somerset. Founded in 1992 by Pauline Kidner, the charity’s main … Continue reading

If you missed your calling to become the BBC’s newest Egghead, don’t worry – our popular chippy quiz night is back to help you showcase your general knowledge skills. As part of the support for our charity of the year we organise a quiz night with a difference, and the … Continue reading

It’s well and truly award season for businesses up and down the county as a series of ceremonies get under way and panels of judges are meeting behind closed doors to select the winners. With such a wide range of business awards open for entries, including those for small businesses, … Continue reading

…and does it anyway! BBC Breakfast’s sports presenter Mike Bushell is famous for holding the world record for trying different sports during his Saturday morning slot. To date, he has tried over 450 different sports and he doesn’t seem averse to trying the more extreme sports out there. So when … Continue reading

With our 10th birthday just around the corner, we thought we’d take the time to look at how businesses can make the most of anniversaries or milestones. Standing the test of time, no matter how many years you’ve been in business, is an achievement that’s definitely worth celebrating. It’s also … Continue reading

The Shooting Star team in Lincoln recently descended on the Sports and Fitness Centre at Bishop Grosseteste University to finish our marathon #StarChallenge for our charity of the year. When brainstorming how we’d like to celebrate Shooting Star’s 10th year in business, we decided we’d like to give something back … Continue reading

Instagram is fast becoming one of the busiest social media platforms. Brands ignoring its rise to more than 300 million daily users may well be cutting themselves off from untold audiences. With the platform recently introducing a ‘stories’ feature, similar to its nearest rival Snapchat, it looks set to become … Continue reading

We’re now just hours away from one of the biggest sporting events in the world; an event that draws millions of people to one place, with a single focus, for just 16 days – the Rio 2016 Olympics! In fact, it’s one of the most effective international marketing platforms in … Continue reading

Equity crowdfunding is an increasingly popular method of funding for businesses. It allows entrepreneurs to harness the power of their own network by giving their friends, family members, customers and suppliers the opportunity to become part of the future of their business. Shooting Star recently had the privilege of being … Continue reading

To celebrate our 10th birthday, the Shooting Star team will be tackling a marathon each throughout August – all in aid of our charity of the year. Between us, we’ll be travelling the distance between our two offices in Lincoln and Bristol – a total of 181 miles. We’ve decided … Continue reading

With the fast pace of change in digital technology you might think that blogging has had its day; but on the contrary, in an increasingly competitive online marketplace, having a blog on your website is more important than ever. You may have a fantastic website but how are you going … Continue reading

It’s already six months since we opened our Bristol office and we’ve received a great response from local businesses so far. Within a couple of weeks of opening we had our first clients, the 2015 British F1 Sidecar champions Ricky Stevens and Ryan Charlwood. In February we organised our first … Continue reading

Millions of UK voters will now be breathing a sigh of relief; not because Remain or Leave has won the EU referendum, but because the long, tiresome and frankly tawdry campaign has finally come to an end. The national debate which led up to the most significant vote the British … Continue reading

At Shooting Star, we firmly believe that everyone needs good PR. Whether you are a startup or a well established business, one of the most effective ways of boosting your bottom line is to raise your profile among your key audiences. Our mission is: “To help our clients to do … Continue reading

We’re delighted to have welcomed two new clients to Shooting Star this month, taking the number of clients on our books to an all-time high! 2016 is a significant year for us as we approach our 10th birthday in the autumn: we’re continuing to implement our growth strategy across both … Continue reading

You probably know that we’re a PR agency, but you may not know what else we can do. We offer much more than just PR, and we’re not just based in Lincoln any more either! Now in our 10th year of business, we boast a wealth of experience across PR, … Continue reading

Sarah-Jane Freni, Account Director at PR and marketing agency Shooting Star, has some advice on how to communicate in different languages and cultures… Next week UK Trade & Investment is hosting Exporting is Great week. It’s part of the government’s initiative to inspire and support 100,000 additional exporters in the … Continue reading

Like many final-year students, I’m often asked the question, ‘What is your plan after university?’ My answer tends to consist of a puzzled look and a slight mumble! Being an English Language and Linguistics student, most assume that I’ll be following my peers into a teaching career, proceeding straight into … Continue reading

Drumroll please…! As the Lincolnshire Digital Awards return this month for the second year running, we’re pleased to announce that not one, but two of our clients have received those coveted nominations! Bringing together and celebrating individuals and companies who are at the forefront of the digital sector in Lincolnshire, … Continue reading

Shooting Star opened a second office in Bristol at the start of this year. Being the new kids in town has meant that getting our name out in the local business community has been a key priority. We have attended a minimum of two networking events a week since opening … Continue reading

In a Webmaster post dated Friday 11th March, Google issued very clear instructions to bloggers who review free products they receive from companies. In short, bloggers are told to: use nofollow tags, disclose their interests and create unique content. That last point goes without saying. Bloggers should create unique content … Continue reading

Did you know penguins scour the beach looking for the perfect pebble to present to their perfect partner? Well, here at Shooting Star we’re no different to those cute, fluffy, snow-loving, perfect partner-searching birds! As it’s a Leap Year, traditionally it’s appropriate for ‘unconventional proposals’ and so today we’re launching our … Continue reading

At Shooting Star, we firmly believe that everyone needs good PR. Whether you are a start up or a well-established business, whether you are a one-man band or have 200 employees, one of the best ways to improve your business is to raise your profile among your key audiences. With … Continue reading

Whether you’re sweet enough and prefer a savoury snack or like to use Fat Tuesday as the perfect excuse to indulge your sweet tooth, we want to know how you pimp your pancake! Enter our #PimpMyPancake competition for a chance to WIN your very own crêpe maker. We’ve had some … Continue reading

Drum roll please! Our charity of the year 2016 will be none other than Lincolnshire Carers & Young Carers Partnership which will be getting our advice and expertise free of charge. Every year we offer a different local charity or not-for-profit organisation which would not otherwise be able to afford ongoing PR support … Continue reading

We’re excited to announce the opening of our new office as part of our ambitious strategy for growth. To help expand our geographical reach across the UK, we’ve set up an office in Bristol and appointed a new Account Director who will be based at Castlemead, the city’s tallest high-rise … Continue reading


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