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In business, we are constantly pitching our products and services to the world at large, but translating complex ideas into a language your audience will understand is not always easy. How would you describe a hairdryer? Would you describe it as an electromechanical device designed to blow hot air onto … Continue reading

Account Manager Mike Shields explains how businesses can best avoid clichĂ© and turning audiences and customers off… When was the last time you understood everything a business was trying to say? When you read promotional material or business news, do you feel informed, confused or even patronised? It wouldn’t be … Continue reading

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