Pimp My Pancake – Valentine’s Style!

February 12, 2018

Our Pimp My Pancake competition is something we’ve looked forward to doing every year since we launched it in 2015. This year, it just so happens that Shrove Tuesday is on 13th February – the day before Valentine’s Day. So this Mardi Gras, we want to see your best Valentine’s-themed … Continue reading

People Power – Employees as Brand Advocates

January 31, 2018

In the aftermath of the Facebook news feed changes, paid advertising through the platform is predicted to increase in price and receive significantly less return on investment for businesses. Now more than ever, is the time to be utilising methods of promotion that are free, accessible, and often more meaningful … Continue reading

Busy Start to 2018 with Three New Client Wins

January 24, 2018

The Shooting Star Team.

It’s been a busy start to the New Year here at Shooting Star. Over the past few weeks we’ve picked up three new clients and renewed a long-standing contract! Tanglewood Care Homes, NK Academy in North Hykeham and Grimsby insolvency and company recovery specialists Forbes Burton have all taken on … Continue reading

Changes to Facebook’s News Feed

January 23, 2018

Will Changes to Facebook’s News Feed be Bad News for Brands? Recently Facebook announced plans to change its news feed algorithm, meaning posts from friends and family will feature higher than advertising by brands, businesses and the media. Chief Executive and Chairman Mark Zuckerberg explained that this was due to … Continue reading

Calling digital marketers – we’re hiring!

January 18, 2018

Is digital marketing your passion? Do you think of yourself as a digital expert who loves sharing knowledge and making a difference? If so we have an opening for you. We’re an award-winning national PR, marketing and digital agency and we’re looking for a digital guru to join our team. … Continue reading

We’re Supporting Sophie’s Journey in 2018!

After receiving so many applications it was a difficult decision, but following much deliberation we’ve decided on a charity of the year for 2018! Shooting Star will be offering PR and marketing services and expertise free of charge to Sophie’s Journey, as well as taking part in fundraising activities over … Continue reading

New Website Coming Soon!

December 21, 2017

Despite having helped plenty of clients to design and build new websites, it’s been a while since we updated our own. Therefore, we’ve decided it’s time for a refresh and over the past few months we’ve been hard at work turning our vision into a reality! We’re hoping to launch … Continue reading

GDPR – Are You Up to Speed?

December 18, 2017

The way we communicate has changed; advances in digital technology mean our personal data is captured every time we go online. According to The Economist, customer data comes second only to oil as the most valuable asset in the world. Because of its value it is open to attack and … Continue reading

Shooting Star Takes PRide in Double Award Win

December 5, 2017

Following on from our success at the South of England and Channel Islands PRide Awards we recently picked up another trophy – this time in the Yorkshire and Lincolnshire region. After braving the rain and the hail to attend the ceremony in Leeds on Thursday (30th November), we were delighted … Continue reading

We’re Looking for a New Charity to Champion

December 4, 2017

As the year draws to a close, our search to support a new charity throughout 2018 has begun and we’re urging charities and not-for-profit organisations that need help with PR and marketing to get in touch. As a company we’re passionate about giving something back to the community and have … Continue reading

Fifth Chippy Quiz is a Sell-Out

November 22, 2017

After lots of planning and organisation for one of the most popular events in the Shooting Star calendar, our fifth annual chippy quiz took place on Monday (20th November) and we raised a mighty £1,550 in aid of The Children’s Bereavement Centre and Marmalade Trust, smashing all existing records! A … Continue reading

Shooting Star Recognised Among Top UK Agencies

November 20, 2017

It was a successful night for Shooting Star at the South of England and Channel Islands PRide Awards in Bristol on Friday (17th November). We were delighted to win gold in the Arts, Culture or Sport category for our ‘From Sidecars to Superstars’ campaign! We’ve also been shortlisted in the … Continue reading

Work Experience at Shooting Star

November 10, 2017

Prior to starting university, I toyed with the idea of doing a joint bachelors in journalism and PR, but after deciding feature writing was my true passion, I opted for straight journalism at the University of Lincoln.   Having done a level three BTEC in journalism at college, I already knew that … Continue reading

It’s All About Meme…

September 21, 2017

Until a colleague asked, “How do you pronounce the word ‘meme’?” a few months ago, and reality star Gemma Collins was publicly mocked for her pronunciation, I hadn’t even considered that there was any other way than ‘meem’. But then I realised that I’d never actually had to say the … Continue reading

Happy Birthday Shooting Star!

September 11, 2017

This last year has flown by and although it’s not a special anniversary year for us, we have three members of the team who are all celebrating some rather big birthdays soon (mentioning no names!). To mark the occasion, we decided that this year rather than celebrate our birthday we’d … Continue reading

It’s Time to Break Free… of Gender Stereotypes

September 8, 2017

Gender stereotyping has been one of the hot topics of the summer. From the announcement that Dr Who is to regenerate into a woman, to the BBC two-part programme No More Boys and Girls via the Advertising Standards Authority’s impending crackdown on gender stereotyping in adverts, our perception of gender … Continue reading

Forever Grateful to Shooting Star

September 1, 2017

Ralph Waldo Emerson once said that “It is not length of life, but depth of life”, something that I never quite understood until now. I had only just turned 17 when I applied for a BA (Hons) degree in Media Production at the University of Lincoln and now having just … Continue reading

How to Make Social Media Work for Your Business

August 15, 2017

At Shooting Star, we work with clients to promote their product or service across a variety of social media channels depending on the nature of the business and what they want to achieve. Firstly, start by setting out what you’d like to achieve by using social media; create some goals … Continue reading

Five Top Tips Towards SEO Success

August 14, 2017

Anyone whose business has an online presence has probably heard of SEO, but not everyone knows exactly what it is or why people use it. SEO stands for Search Engine Optimisation. It is how people find what they are looking for in search engines. For example: if someone is looking … Continue reading

A Week in the Life of Shooting Star

July 31, 2017

As I’m about to embark on my final year at the University of Lincoln studying public relations, I was very grateful to be given the opportunity to do a week of work experience at PR and marketing agency Shooting Star. Having done the rest of my work experience and internships … Continue reading

We’re PRoud to Announce Our Award Nominations

July 28, 2017

It’s been a busy year for Shooting Star so far, with many new client wins over the past seven months, and now it seems all that hard work has paid off. We’ve been nominated not just once but twice for a prestigious CIPR PRide Award 2017! We’ve been shortlisted in … Continue reading

Crisis Management in the Digital Age

July 25, 2017

Like it or loathe it, we live in an increasingly digital world. Nowadays, social media acts as a source of news, a customer helpdesk, an enquiry point and a referral system all at once. The potential for a brand crisis is greater than ever before and how we deal with … Continue reading

Is PR Right for Your Business?

July 3, 2017

We’re already halfway through 2017 and, whether you’ve just started out on the road to making your business a success, or are running a tight ship at a well established company, you might be considering how you can better spread the word. Here are a few tips to help you … Continue reading

Our Clients in the News

June 26, 2017

At Shooting Star, we make it our business to raise our clients’ profile and enhance their reputation. And nothing says you’ve hit the big time quite like making the headlines in the national media. Recently, a fair few of our clients have been featured in national news outlets, for all … Continue reading

A Stellar Streak of New Client Wins

June 19, 2017

Following our record-breaking first quarter – when we secured nine new clients – we’re delighted to announce that we’ve won contracts with eight more! We’re now working with HMT St Hugh’s Hospital in Grimsby, Lincoln-based pre-employment screening specialist Sanctis, Hampshire-based software developer and distributor Selectec, EVO Recruitment and mint, a … Continue reading

How Do You Stand Out from the Crowd?

June 14, 2017

We live in an increasingly competitive world which means it can be hard to stand out from the crowd. So how do you differentiate your business and become your prospects’ number one choice?  From an outsider’s point of view it may seem that there’s very little to distinguish one accountant … Continue reading

The Art of Copywriting in Seven Steps

June 5, 2017

Copywriting is the art of writing with a clear brand purpose. From website copy to news releases, from social media to newsletters – even advertising slogans – everything written to promote or inform an audience about a business is copywriting. So why is good copywriting important? In both written and … Continue reading

How to Avoid Doing A Diane (Abbott)

May 18, 2017

Shadow Home Secretary Diane Abbott became a laughing stock last week after giving a series of car crash interviews on her new policing manifesto. Ms Abbott, when interviewed by Nick Ferrari on LBC, made a monumental mistake on the figures, claiming that 10,000 new police officers would cost just £300,000, … Continue reading

An Exciting and Event-Full Month!

May 9, 2017

As a PR agency, we love any excuse to network, and May is certainly full of opportunities. Over the next couple of weeks, we’ll be at five different events including the Lincolnshire Digital and Tech Awards, so if you’re attending, be sure to say hi to the team – there … Continue reading

To Influence or Not to Influence?

May 3, 2017

Right now, influencer marketing is a huge topic of conversation; if you’re not already doing it as part of your marketing strategy, then it’s more than likely that your marketing team has it on their radar. But what is it? Put simply, influencer marketing is a form of marketing that … Continue reading

Sell the Sizzle, Not the Sausage

April 20, 2017

In business, we are constantly pitching our products and services to the world at large, but translating complex ideas into a language your audience will understand is not always easy. How would you describe a hairdryer? Would you describe it as an electromechanical device designed to blow hot air onto … Continue reading

Drilling Down on Moving Forward

April 7, 2017

Account Manager Mike Shields explains how businesses can best avoid cliché and turning audiences and customers off… When was the last time you understood everything a business was trying to say? When you read promotional material or business news, do you feel informed, confused or even patronised? It wouldn’t be … Continue reading

Shooting for the Stars in 2017

March 31, 2017

It’s been a very busy start to the year for the Shooting Star team and during the short space of just three months, we have welcomed nine new clients to our books. What a great start! Following our tenth anniversary last autumn, we’ve been working hard to expand all aspects … Continue reading

Going Live in Three… Two… One!

March 24, 2017

Unless you’ve been living under a rock for the last week, the chances are you’ll have seen Professor Robert Kelly’s (hilarious) Skype interview for BBC News. During his interview about the political landscape in South Korea, which was aired live on BBC News, his two small children can be seen … Continue reading

We’ve Found Our Truelove

March 21, 2017

Shooting Star has found its Truelove – Truelove Property and Construction, that is, who have appointed us to manage their PR and help raise their profile. The long-established Lincolnshire house building firm will celebrate its 50th anniversary next year and has recruited our team of experts to really put their … Continue reading

Welcome to Our Rising Star Intern!

March 14, 2017

This week we welcome Nikhita Keshwara who joins us as our latest Rising Star Intern! Nikhita is a broadcast journalism graduate from Nottingham Trent University and will be working with us for three months. During her time with us, Nikhita will be assisting with a range of PR and marketing … Continue reading

Using PR to Promote Your Event

March 9, 2017

Whether you’re attending a regional business expo or an industry awards ceremony, events offer an opportunity to showcase your business to new customers, meet up with your peers and engage with the wider public. Professional events can cover anything from a new product launch to a work anniversary so there … Continue reading

Experiencing a Marketing Agency At First Hand for the First Time

March 1, 2017

I’ve been studying marketing for four very long years. After completing one marketing degree and deciding to do another, I’m a pro at SMART objectives, adept at PESTLE and getting a little bit sick and tired of the infamous SWOT! I was itching to put all this theory I’d learnt … Continue reading

It’s Competition Time: How Do You Pimp Yours…?

February 27, 2017

It’s that time of the year again, when we ask to see your best pancake creations. Whether you’re sweet enough and prefer a savoury snack or like to use Fat Tuesday as the perfect excuse to satisfy your sweet cravings, we want to know how you pimp your pancake! Enter … Continue reading

The Rise of Citizen Journalism

February 24, 2017

The way we create and consume news is changing. Just 20 years ago, the news industry got to choose whose views would be aired, and readers and viewers were the recipients of those decisions. Now – as a reader or viewer – if you’re caught up in the middle of … Continue reading

A German Girl in Bristol

February 17, 2017

It has always been my dream to go abroad someday. As soon as I finished my apprenticeship as an event management assistant in a hotel near Berlin, I decided to do a four-week internship in Bristol to gain some new experience. All on my own, I arrived at London Heathrow … Continue reading

Social media – Is it All About the Numbers?

February 9, 2017

During our latest free PR clinic in January, it became clear that using social media to promote your business still feels like a bit of a dark art for many entrepreneurs. The majority of us know how to use social media really well. Indeed, it is a part of our … Continue reading

Could You Be Our Next Rising Star?

February 6, 2017

Are you looking for your first job in PR and marketing? If so we’re looking for a talented graduate to become our next Rising Star intern. We launched our internship scheme in 2010 and now we’re ready to take on our next intern. If you’re an outstanding graduate with a passion … Continue reading

Perfect Your Visuals for Social Media

January 25, 2017

When it comes to social media, an integral part of your message is photography. The shift to visual media has been sure but steady. We’ve moved from an era of detailed websites and lengthy blogs to Facebook’s succinct updates and Twitter’s 140-character limit. The shift has been from ‘tell’ to … Continue reading

We’re Helping Young and Old in 2017

January 16, 2017

This year, we’re championing not just one but two charities of the year! We’re offering PR and marketing services and expertise free of charge to the Children’s Bereavement Centre in Newark as well as the Marmalade Trust which operates in Bristol and South Gloucestershire. The Children’s Bereavement Centre has been … Continue reading

How to Win Clients and Influence Sales

January 11, 2017

We recently undertook a market research survey to find out what business people’s most pressing concerns are going in to 2017. It was no surprise to discover that the majority of respondents (76%) said they were most concerned about sales and generating new business. Being the director of a public … Continue reading

Want to Grow Your Business in 2017?

January 6, 2017

If so, you’re in the right place – and you’ll be in an even better place if you’re visiting the second annual Lincolnshire Business Expo on Wednesday 18th January, because that’s where some of us will be! Marketing Manager Sharon Foster and Account Executive Zoe Lamb will be on stand … Continue reading

We’re on the Lookout…

November 29, 2016

…for a new charity to champion throughout 2017! Outside of work you’ll find Mike at band practice, Sharon with her running shoes on, and Jez and Kerri taking centre stage; while the team at Shooting Star may choose to spend their free time in different ways, there is at least … Continue reading

It’s Beginning to Look a Lot Like Christmas!

Christmas is a prime opportunity for businesses, especially those which are consumer-focused, to raise awareness of their products and services and ultimately increase sales. The launch of the much-anticipated John Lewis Christmas TV ad is a sure sign that the festive season is well and truly upon us, but if … Continue reading

A German Intern in Bristol

November 28, 2016

On 6th November I arrived at Heathrow with a group of 17 fellow students from northern Germany. We were looking forward to our three-week professional internship programme in Bristol. What’s my host family going to be like? Which company will take me in? What do they expect of me? And most importantly: will my English skills … Continue reading

Fourth Chippy Quiz Was the Plaice to Be!

It’s been months in the planning but all the hard work paid off earlier this week when we raised a mighty £1,257 from our chippy quiz in aid of charity Every-One. A record 16 teams took part in the fourth annual Quiz, Chips & Mushy Peas at the Elite Fish … Continue reading

Trump Wins Despite Breaking the PR Rules

November 11, 2016

Donald Trump has swept into the White House, and it seems as if he broke every PR rule in the book on his way to victory. So how did he do it? At times Trump’s campaign looked like a PR calamity, staggering from one gaffe to another. He called Mexicans … Continue reading

Protect Your Reputation by Investing in Staff

November 7, 2016

Public relations is all about reputation: fact. But how are you ensuring that you are attracting and retaining the right employees to protect your business’ reputation? There has been much discussion recently about how to use PR to attract high-calibre employees and I’d say that now – amid awards season … Continue reading

Time to Get Personal

October 17, 2016

Following an insightful lecture last week by the Chartered Institute of Marketing (CIM) on the importance of the human connection in marketing your business, I thought the timing of our next Lincolnshire Business Column was quite apt; I’m going to delve in to a few ideas on how you can … Continue reading

Our Newest Client is No Secret!

October 12, 2016

Our Bristol office has been growing steadily since its opening in January and we’re delighted to welcome Secret World Wildlife Rescue as our latest client. Secret World Wildlife Rescue is a leading wildlife rescue centre based in East Huntspill in Somerset. Founded in 1992 by Pauline Kidner, the charity’s main … Continue reading

Quiz, Chips & Mushy Peas Returns!

October 7, 2016

If you missed your calling to become the BBC’s newest Egghead, don’t worry – our popular chippy quiz night is back to help you showcase your general knowledge skills. As part of the support for our charity of the year we organise a quiz night with a difference, and the … Continue reading

And the Winner is…

September 23, 2016

It’s well and truly award season for businesses up and down the county as a series of ceremonies get under way and panels of judges are meeting behind closed doors to select the winners. With such a wide range of business awards open for entries, including those for small businesses, … Continue reading

Mike Bushell feels the fear…

September 20, 2016

…and does it anyway! BBC Breakfast’s sports presenter Mike Bushell is famous for holding the world record for trying different sports during his Saturday morning slot. To date, he has tried over 450 different sports and he doesn’t seem averse to trying the more extreme sports out there. So when … Continue reading

Celebrate good times!

September 9, 2016

With our 10th birthday just around the corner, we thought we’d take the time to look at how businesses can make the most of anniversaries or milestones. Standing the test of time, no matter how many years you’ve been in business, is an achievement that’s definitely worth celebrating. It’s also … Continue reading

Our Charity Challenge is Complete!

August 26, 2016

The Shooting Star team in Lincoln recently descended on the Sports and Fitness Centre at Bishop Grosseteste University to finish our marathon #StarChallenge for our charity of the year. When brainstorming how we’d like to celebrate Shooting Star’s 10th year in business, we decided we’d like to give something back … Continue reading

How Businesses Can Best Use Instagram

Instagram is fast becoming one of the busiest social media platforms. Brands ignoring its rise to more than 300 million daily users may well be cutting themselves off from untold audiences. With the platform recently introducing a ‘stories’ feature, similar to its nearest rival Snapchat, it looks set to become … Continue reading

Going for Gold?

August 12, 2016

We’re now just hours away from one of the biggest sporting events in the world; an event that draws millions of people to one place, with a single focus, for just 16 days – the Rio 2016 Olympics! In fact, it’s one of the most effective international marketing platforms in … Continue reading

Ten’s a Crowd

July 29, 2016

Equity crowdfunding is an increasingly popular method of funding for businesses. It allows entrepreneurs to harness the power of their own network by giving their friends, family members, customers and suppliers the opportunity to become part of the future of their business. Shooting Star recently had the privilege of being … Continue reading

Marking Ten Years with Marathon Charity Challenge

July 27, 2016

To celebrate our 10th birthday, the Shooting Star team will be tackling a marathon each throughout August – all in aid of our charity of the year. Between us, we’ll be travelling the distance between our two offices in Lincoln and Bristol – a total of 181 miles. We’ve decided … Continue reading

The Beauty of Blogging for Business

July 15, 2016

With the fast pace of change in digital technology you might think that blogging has had its day; but on the contrary, in an increasingly competitive online marketplace, having a blog on your website is more important than ever. You may have a fantastic website but how are you going … Continue reading

Things Have Been Busy in Bristol

June 29, 2016

It’s already six months since we opened our Bristol office and we’ve received a great response from local businesses so far. Within a couple of weeks of opening we had our first clients, the 2015 British F1 Sidecar champions Ricky Stevens and Ryan Charlwood. In February we organised our first … Continue reading

Sound and Fury: PR in the EU Debate

June 27, 2016

Millions of UK voters will now be breathing a sigh of relief; not because Remain or Leave has won the EU referendum, but because the long, tiresome and frankly tawdry campaign has finally come to an end. The national debate which led up to the most significant vote the British … Continue reading

Ask the PR Experts

June 14, 2016

At Shooting Star, we firmly believe that everyone needs good PR. Whether you are a startup or a well established business, one of the most effective ways of boosting your bottom line is to raise your profile among your key audiences. Our mission is: “To help our clients to do … Continue reading

It was a Cool FAB start to April!

April 26, 2016

We’re delighted to have welcomed two new clients to Shooting Star this month, taking the number of clients on our books to an all-time high! 2016 is a significant year for us as we approach our 10th birthday in the autumn: we’re continuing to implement our growth strategy across both … Continue reading

We’re more than just PR…

April 20, 2016

You probably know that we’re a PR agency, but you may not know what else we can do. We offer much more than just PR, and we’re not just based in Lincoln any more either! Now in our 10th year of business, we boast a wealth of experience across PR, … Continue reading

Get your message right, bitte. Merci!

April 15, 2016

Sarah-Jane Freni, Account Director at PR and marketing agency Shooting Star, has some advice on how to communicate in different languages and cultures… Next week UK Trade & Investment is hosting Exporting is Great week. It’s part of the government’s initiative to inspire and support 100,000 additional exporters in the … Continue reading

Time Flies When You’re Having Fun

April 8, 2016

Like many final-year students, I’m often asked the question, ‘What is your plan after university?’ My answer tends to consist of a puzzled look and a slight mumble! Being an English Language and Linguistics student, most assume that I’ll be following my peers into a teaching career, proceeding straight into … Continue reading

We’re Proud as Punch!

Drumroll please…! As the Lincolnshire Digital Awards return this month for the second year running, we’re pleased to announce that not one, but two of our clients have received those coveted nominations! Bringing together and celebrating individuals and companies who are at the forefront of the digital sector in Lincolnshire, … Continue reading

Work that room!

April 1, 2016

Shooting Star opened a second office in Bristol at the start of this year. Being the new kids in town has meant that getting our name out in the local business community has been a key priority. We have attended a minimum of two networking events a week since opening … Continue reading

Google’s best practice for bloggers

March 21, 2016

In a Webmaster post dated Friday 11th March, Google issued very clear instructions to bloggers who review free products they receive from companies. In short, bloggers are told to: use nofollow tags, disclose their interests and create unique content. That last point goes without saying. Bloggers should create unique content … Continue reading

Looking for the perfect partner?

February 29, 2016

Did you know penguins scour the beach looking for the perfect pebble to present to their perfect partner? Well, here at Shooting Star we’re no different to those cute, fluffy, snow-loving, perfect partner-searching birds! As it’s a Leap Year, traditionally it’s appropriate for ‘unconventional proposals’ and so today we’re launching our … Continue reading

PR clinics: there are no silly questions!

February 23, 2016

At Shooting Star, we firmly believe that everyone needs good PR. Whether you are a start up or a well-established business, whether you are a one-man band or have 200 employees, one of the best ways to improve your business is to raise your profile among your key audiences. With … Continue reading

Competition: How Do You Pimp Yours…?

February 8, 2016

Whether you’re sweet enough and prefer a savoury snack or like to use Fat Tuesday as the perfect excuse to indulge your sweet tooth, we want to know how you pimp your pancake! Enter our #PimpMyPancake competition for a chance to WIN your very own crêpe maker. We’ve had some … Continue reading

Helping to Raise Unpaid Family Carers’ Profiles

February 3, 2016

Drum roll please! Our charity of the year 2016 will be none other than Lincolnshire Carers & Young Carers Partnership which will be getting our advice and expertise free of charge. Every year we offer a different local charity or not-for-profit organisation which would not otherwise be able to afford ongoing PR support … Continue reading

Our New Bristol Office Is Now Open!

January 12, 2016

We’re excited to announce the opening of our new office as part of our ambitious strategy for growth. To help expand our geographical reach across the UK, we’ve set up an office in Bristol and appointed a new Account Director who will be based at Castlemead, the city’s tallest high-rise … Continue reading

It’s Raining Clients!

December 22, 2015

A PR and marketing agency is only as good as its clients, and we’re delighted to say that in the past month we’ve taken on six new customers! The run-up to Christmas is normally a quiet time for agencies like ours as businesses put plans on hold until the New … Continue reading

If you wanna be a record breaker…

December 1, 2015

We’re feeling pretty chipper after a grand night out! As well as recent award winners, we’re now record breakers too (Roy Castle would be proud!). Having generated more than £700 last year, this year’s third annual Quiz, Chips & Mushy Peas evening in aid of YMCA Lincolnshire has broken the … Continue reading

We’re Over the Moon

November 27, 2015

In the words of M People’s Heather Small, “What have you done today to make you feel proud?” Well Heather, we’re pleased to report that we’re celebrating two wins from the CIPR Yorkshire & Lincolnshire PRide Awards! We joined 200 of our peers for the black-tie ceremony at Aspire in … Continue reading

The Stars are Out Tonight

November 26, 2015

Tonight Kate, Jez, Sharon, Jonny, Zoe, Mike and Kerri will be donning their tuxedos and cocktail dresses for a night of celebrations at the CIPR Yorkshire & Lincolnshire PRide Awards at Aspire in Leeds. Back in July we were delighted to find out we’d been shortlisted among our peers in … Continue reading

Zoe’s Star Quality is Here to Stay

November 13, 2015

We’re delighted to announce that Zoe Lamb has become a permanent member of the Shooting Star team! Having spent three months with us as a Rising Star intern, Zoe is now our Junior Account Executive. Back in the summer, Zoe (22) joined us fresh from the University of Lincoln, where … Continue reading

Hiring Us is a Wise Move

October 28, 2015

We’re pleased to announce that OrderWise has appointed Shooting Star to put together and deliver a successful PR strategy. OrderWise is a specialist stock, ordering, accounting and warehouse management software provider that has enjoyed continued growth since its formation in 1991. The company, based in Saxilby, Lincolnshire, has more than … Continue reading

Quiz, Chips & Mushy Peas Returns!

October 19, 2015

We are pleased to announce that our annual feast for the mind returns this year, and it’s expected to be better than ever! As part of the support for our charity of the year we organise a quiz night with a difference, and the aptly-named ‘Quiz, Chips & Mushy Peas’ … Continue reading

A Week at Shooting Star

October 16, 2015

When posed with the question ‘What do you want to do when you’re older?’ I tend to stare dumbfounded and with a shrug of my shoulders respond, ‘I’m not too sure really.’ A phrase often politely followed up with some statement made about how young I am and that I … Continue reading

Shooting Star Receives Community Award

October 6, 2015

  During YMCA Lincolnshire’s fourth annual celebratory awards ceremony on Monday 28th September, we were delighted to be recognised with a Contribution to the Community award. In January 2015 we announced YMCA Lincolnshire as our charity of the year and have spent the last nine months providing PR advice and … Continue reading

Mike Joins Our Team as an Account Executive

September 28, 2015

This week we are welcoming our new PR Account Executive, Mike Shields to the team at Shooting Star. Having made the leap from journalism to communications and PR in the last year, Mike has previously been a subeditor, production journalist and business and lifestyle writer. Coming to us from West Lindsey … Continue reading

From Journalism to PR in a Week

September 25, 2015

Lee Bierton, a journalism graduate from the University of Lincoln spent a week with us at Shooting Star, and here are some of his thoughts on transitioning from journalism to a career in PR.  Coming from a journalistic background, it has been an interesting week seeing life from the other … Continue reading

Our Birthday Wish on a Shooting Star

September 15, 2015

This week we’re looking forward to blowing out the candles on our ninth birthday cake! We’ve come a long way since the early days in 2006, when directors Kate Strawson and Jez Ashberry blazed a trail by setting up Lincoln’s first dedicated public relations agency. At the time, the city … Continue reading

Zoe Joins the Team as Our New Rising Star

August 13, 2015

This week we are welcoming our new Rising Star intern, Zoe Lamb, to the team at Shooting Star. Zoe is due to graduate with a degree in Marketing from the University of Lincoln next month. As part of her four-year course, she spent a year working in internal communications for … Continue reading

Will the Real Kate Strawson Please Stand Up?

August 3, 2015

This week we have not one, but two Kate Strawsons in the office. To make matters ever more perplexing they both have the same middle name…ELIZABETH! After about five minutes we realised as a team that a suitable way of addressing each Kate was imperative! We trialled a numbering system … Continue reading

Our New Client Should Be Child’s Play!

July 21, 2015

We’ve got a lot of experience in the childcare sector, so we’re pleased to announce that we’ve taken on another early years client this month. Fennies is an ambitious and growing nursery group with eight childcare settings in London and Surrey. This month we started working with them to provide … Continue reading

We’re Representing Lincs in the CIPR Awards!

For the second year running Shooting Star is the only Lincolnshire-based PR agency to have been shortlisted in the prestigious CIPR PRide Awards. The awards are the industry’s way of recognising best practice so you can imagine how delighted we are to be through the finals in two categories: STEM … Continue reading

Could You Be Our Next Rising Star?

July 3, 2015

We’re still looking for the up-and-coming PR talent who will become our next Rising Star intern. We launched our internship scheme in 2010 and we’re now ready to take on our next intern. If you’re an outstanding graduate committed to a career in PR we want to hear from you! Our … Continue reading

Wimbledon Fever Sweeps Shooting Star Office

June 25, 2015

With Wimbledon just around the corner, we’re looking forward to celebrating all that is great about the championship, which brings top players from around the world to the British Centre Court. In June and July we’re going to attempt to recreate the Wimbledon atmosphere right here in the centre of … Continue reading

We’ve Changed Our Name (Slightly)

June 10, 2015

You may have noticed some subtle changes to our brand recently. After almost nine years as Shooting Star PR we have refocused our name and visual identity to reflect the increasing amount of marketing and digital work we do. We are now called Shooting Star and our refreshed logo is … Continue reading

New Contract is Hot Off the Press!

June 8, 2015

As PR and marketing specialists, the Shooting Star team share an appreciation for innovation and creativity, so you can imagine our delight when we were appointed by design and print firm DPS Digital to handle its PR. The business, which was originally set up in the MD’s back bedroom, is … Continue reading


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