Charity of the Year Initiative

Here at Shooting Star we believe in giving something back to the local community, so each year we provide free advice and expertise to a charity or not-for-profit organisation which would not otherwise be able to afford ongoing PR.

We’re also keen to help out by fundraising for the charity wherever we can, and the team aren’t afraid to get involved with various events such as the Lincoln 10K and of course our popular ‘Quiz, Chips and Mushy Peas’ event, which is always an enjoyable way of raising extra cash for the cause.

We’ve championed several causes in Lincolnshire, and Marmalade Trust in the South West, since we launched our Charity of the Year initiative in 2009.

Throughout 2018 we’re delighted to be working with Lincolnshire charity Sophie’s Journey, which was initially created in 2014 to fulfill the wishes of Lincoln schoolgirl Sophie Robinson.

At the time, the 11-year-old was receiving treatment for a brain tumour and her aim was to fundraise for the Children’s Brain Tumour Research Centre in the hope that no other child would have to repeat her experience.

Over the course of two years Sophie and her family raised just under £50,000. Sadly, Sophie lost her fight in 2016, but her family registered Sophie’s Journey as a charity in memory of her spirit and inspiration. They now work to provide children in Lincolnshire suffering with cancer with a short seaside holiday with their families.

The charity has already bought one static caravan in Mablethorpe and is currently fundraising to buy another which will be fully adapted for children with disabilities.


Here is just some of the fantastic feedback we’ve had from the worthwhile causes we have worked with since we first launched our Charity of the Year initiative:

“We have felt so privileged to have been Shooting Star’s Charity of the Year. Their flexibility, support and limitless energy has been priceless to the work of our charity. They have all been ‘stars’!” Vicky Thomson, CEO, Every-One (Charity of the Year 2016)

“I would like to say a massive thank you to Shooting Star… They have helped us promote many of our fundraising events, some of which they organised themselves” – Sam Maull, Ethan Maull ‘Up Yours To Cancer’ Foundation (Charity of the Year 2014)

“We have been so impressed with their efforts that we’re going to retain some of their services on a paid-for basis in 2016” – Malcolm Barham, Chief Executive, YMCA Lincolnshire (Charity of the Year 2015)

“The media training that the team [at Shooting Star] provided for our staff and the cutting services we utilised for monitoring our press activity really helped” – Janet Inman, Chief Executive of Lincolnshire Sports Partnership (Charity of the Year 2012)

“I would certainly recommend Shooting Star to any charity that is looking for a helping hand. They worked closely with us as a team to help raise the profile and awareness of Candles and did so with brilliant results” – Pam Connock, MBE, Candles (Charity of the Year 2011)

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