Working with elite sports teams is not something most businesses get the opportunity to do. However, Allen Signs, which has offices in Lincolnshire and Nottingham, has just completed a project worth over £80,000 for English premiership rugby club Leicester Tigers.

The signage and vehicle livery specialist, which recently celebrated its 50^th year in business, was commissioned by the Tigers following a competitive tender process to rebrand their Welford Road Stadium.

As part of the remit the team at Allen Signs replaced the existing signage on three of the stands in the 25,000-seater stadium including part of the new £8m West Stand.

To make sure they used the most appropriate methods of production and installation the team initially surveyed the whole site, taking into account the height as well as the front, side and rear elevations of the stands.

The first phase of the project was to manufacture multiple signage panels to span the entire length of the Holland and Barratt Stand, which seats up to 10,000 supporters. These had to be installed at three different heights across the front of the stand: ground level, mid-level and upper level.

Similarly the team created the panels for the Nottingham Building Society Stand, which proved challenging owing to the awkward angle of the roof line, as well as wayfinding signs prior to the opening game of the season.

As part of the second phase Allen Signs was tasked with finding a way of branding the rear of the East Stand to help promote new sponsor Mattioli Woods.

“This was quite a challenging job,” explained Glen Merryweather, Director at Allen Signs, “as we had to do a lot of work on site while the club was having a new pitch installed which meant we had to plan the installation very carefully.

“However, we like a challenge so we were only too pleased when we found out we’d won the job. We worked closely with the club to review all their requirements and we even managed to save them several thousands of pounds in the process by coming up with more cost-effective ways of manufacturing the signage and fixing the panels to the steel structures around the site.

“We look forward to continuing to work with the Tigers in the future and wish them all the best for the 2016 / 2017 season.”

Ends

Notes to Editors:

• Allen Signs was first established in 1965 by David Allen’s father Barry and has a head office on Whisby Way in North Hykeham, Lincoln and an office in Knight & Whitehall House on Carlton Street, Nottingham.
• The business provides a complete sign, display and vehicle livery solution from concept and design through to final installation and maintenance.
• In July 2015 Allen Signs bought the printing division of Double Red which now operates independently under the slightly modified name of Double Red Print Limited.
• To find out more about Allen Signs call 01522 501500, visit the website www.allen-signs.co.uk or follow them on Twitter @Allen_Signs

For more information about this news release please contact:

Kate Strawson         

Shooting Star

Tel: 01522 528540

Mob: 07733 230 293

kate@weareshootingstar.co.uk