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Britannia's Brew
Beatson Clark

Beatson Clark Raises a Glass to Beer Day Britain

Beer Day Britain takes place for the first time on 15th June – and glass manufacturer Beatson Clark has produced the bottles for the special beer which has been brewed to mark the occasion.

Britannia’s Brew is an unusual beer flavoured with British botanicals which has been created at Brewster’s Brewery in Grantham, Lincolnshire by a team of brewsters.

Beatson Clark has supplied its lightweight 500ml amber bottles for the special limited edition beer, which is exclusively available online via Ales by Mail.

A total of 1,215 bottles of Britannia’s Brew have been released to commemorate Magna Carta which was sealed by King John 800 years ago on 15th June 1215.

Clause 35 of Magna Carta stated: “Let there be throughout our kingdom a single measure for wine and a single measure for ale and a single measure for corn, namely, the London quarter.“

At 12.15pm on 15th June pubs, bars, breweries, beer enthusiasts and the great British public are being encouraged to drink beer and raise a toast to the UK’s favourite tipple.

“Beer remains our national drink and we should all be celebrating its heritage and the fantastic beer scene that we have in this country today,” said Charlotte Taylor, Marketing Manager at Beatson Clark.

“The brewing industry is an important sector for us and we’re very proud that this special limited edition beer is being sold in British bottles made by Beatson Clark.”

Britannia’s Brew is a golden ale made with botanicals and other ingredients that represent the constituent parts of the UK: English hops (Boadicea and Sovereign), English Maris Otter malt, dark crystal and cara malt, seaweed to represent Wales, red and white rose petals to represent the Tudor rose of England, heather for Scotland and flax seeds for Northern Ireland.

It is a bottle conditioned beer – in other words, the bottle contains live yeast – with an alcohol strength of 5% by volume and an RRP of £2.86.

Beatson Clark has close associations with the brewing industry and manufactures beer bottles for several breweries, including Meantime, Robinsons and Brooklyn Brewery in New York.

With its in-house design team and state-of-the-art embossing software Beatson Clark can design fully bespoke beer bottles or customise a standard bottle by embossing a brewery’s logo or name onto the glass.

Chantry Brewery in Rotherham named one of its beers Teaser earlier this year in honour of the ‘teasers’, which is the traditional name for furnace operators employed at the glassworks.

Beer Day Britain and Britannia’s Brew were conceived by beer sommelier Jane Peyton who is also working with the glass industry body Friends of Glass in a Europe-wide project to encourage consumers that glass is the best option for storing food and drink in – and of course for serving beer in!

Beer Day Britain is being supported by There’s A Beer For That, the successful beer industry campaign backed by Britain’s Beer Alliance, with a campaign to educate and excite the public about the quality, diversity and versatility of beer.

The day will celebrate the ever growing renaissance in the beer industry across Britain as demonstrated by the fact that 2014 saw the first growth in the market since the 2008 recession.

Follow @BeerDayBritain on Twitter, use the hashtag #CheersBDB or visit the website www.beerdaybritain.co.uk.

Notes to editors
• Beatson Clark specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide. The key to its success has been flexibility, innovation and the high quality of its containers.
• Beatson Clark’s customers are at the core of its business and the company is proud of the long-standing partnerships it has developed thanks to the outstanding level of service it offers.
• Beatson Clark has a turnover of £46 million and a production capacity of approximately 510 million units or 142,000 tonnes.
• It has ISO 9001:2000, BRC/IOP Food Packaging Hygiene Standard and OHSAS 18001:1999 Occupational Health & Safety Standard and its manufacturing capability has an emphasis on flexibility to facilitate short tailored production runs. It has a UK distribution centre located in Rotherham.

For media information contact:
Jez Ashberry
Shooting Star PR
01522 528540
07780 735071
jez@weareshootingstar.co.uk
@jezashberry
[beatsonclark58beerdaybritain]


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