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Beatson Clark's embossed craft beer bottle
Beatson Clark

Beatson’s Embossed Standard is First Choice for Ridgeway

Beatson Clark’s first standard embossed beer bottle has been chosen by Ridgeway Brewery of Oxfordshire to bottle its extensive range of craft beers.

The new smaller 330ml amber bottle has the words ‘Craft Beer’ embossed around the shoulder and is ideal for the new generation of ales which often have a higher alcohol content by volume.

Peter Scholey, co-owner of Ridgeway Brewery and its sister company Beer Counter, was formerly Head Brewer at the neighbouring Brakspear Brewery.

“While the UK ales market has long been mostly in 500ml bottles the 330ml market is growing,” said Peter. “For some time there has been a variety of 500ml bottles available but the choice in 330ml has been very limited, so Beatson Clark’s initiative to offer subtle changes to a standard range provides the opportunity to do something about that.”

He added: “We are a bottled beer only business selling absolutely nothing to pubs so we have to be good at bottled beer. We produce not only our own Ridgeway beers but also a number of bespoke lines, particularly lagers, for the restaurant and wholesale trade.

“Because of that the opportunity to use a generic ‘Craft Beer’ branded bottle is ideal for what we do and matches the profile of both our beers and our customers.”

Peter said he wasn’t tempted to follow other breweries down the aluminum cans route.

“Right now craft canned beer is very trendy – bizarrely there is even an idea in some circles that a can is somehow better quality than glass packaging. That notion is complete rubbish!

“Canned beer is inevitably inferior because of the difficulties in eliminating oxygen from the package, and even more so when small-scale packaging is considered.”

Alison Hughes, Business Development Manager at Beatson Clark, says embossing is an effective and affordable option for small breweries.

“Our new embossed standard 330ml beer bottle is ideal for small breweries who want to differentiate their product on the shelf, and if you’re looking for a unique embossed container our designers can produce a bespoke bottle tailored to the product,” she said.

“We can also customise our standard containers by having the brewery’s name, logo or strapline embossed onto the bottle. This is more cost-effective than investing in a fully bespoke design and it allows for the bottle to be manufactured in smaller volumes.”

Beatson Clark’s extensive standard drinks range contains 30 bottle designs in a variety of shapes and sizes, available in both amber and white flint glass. Several of these bottles are lightweighted and many are available from stock, giving breweries plenty of choice when it comes to finding a packaging solution to suit their product.

Notes to editors

• Beatson Clark specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide. The key to its success has been flexibility, innovation and the high quality of its containers.
• Beatson Clark’s customers are at the core of its business and the company is proud of the long-standing partnerships it has developed thanks to the outstanding level of service it offers.
• Beatson Clark has a turnover of £46 million and a production capacity of approximately 510 million units or 142,000 tonnes.
• It has ISO 9001:2000, BRC/IOP Food Packaging Hygiene Standard and OHSAS 18001:1999 Occupational Health & Safety Standard and its manufacturing capability has an emphasis on flexibility to facilitate short tailored production runs. It has a UK distribution centre located in Rotherham.

For media information contact:
Jez Ashberry
Shooting Star
01522 528540
07780 735071
jez@weareshootingstar.co.uk
@jezashberry
[beatsonclark68beercounter]


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