A Lincolnshire restaurant and takeaway chain is continuing to fry high after renewing its National Federation of Fish Friers Fish & Chip Quality Award status in Lincoln.

The Elite Fish & Chip Company at the Moorland Centre on Tritton Road is the latest restaurant and takeaway in the Lincolnshire chain to have retained the award, which identifies fish and chip outlets that serve the highest quality fish and chips and deliver the best level of service.

Each Fish and Chip Quality Award is valid for two years and retention is dependent on standards being maintained. These are awarded by assessors from the National Federation of Fish Friers (NFFF), the trade body that represents the nation’s fish and chip shops. Tritton Road’s renewal follows the Elite’s Ruskington takeaway and restaurant and its sister takeaway Welbourne’s in the village receiving the quality award back in August.

Shops are scored on presentation, hygiene and cleanliness, staff training, equipment, frying and sales skills and, most importantly, the quality of the cooked product.

Owner Adrian Tweedale, said: “After a period of thorough inspection and assessment, we are pleased to hear that Elite has once again come out on top.

“All our locations have their own unique charm and continue to be formally recognised for their consistency in providing the highest levels of quality and service. Our commitment to excellence is reflected in the quality of our fish and chips and it’s thanks to our committed and enthusiastic staff that we retain these kinds of standards.”

The NFFF runs the Quality Award scheme as a way of raising standards within the fish and chip trade and enhancing the profile of the industry.

It serves to reward and promote shops that provide good quality products and are hygienic, as well as friers who show a high level of competence.

There are currently around 250 fish and chip outlets across the country that have been recognised with the NFFF Fish & Chip Quality Award.

NFFF President Gregg Howard explained: “The NFFF Fish & Chip Quality Award assessment is extremely comprehensive. It sets the new benchmark for quality within the industry.

“We examine everything from food safety to other key aspects of business, from preparation and cooking equipment to the management of paperwork and the traceability of fish.

“Adrian and the staff at all of his restaurants and takeaways clearly take pride in where they source their fish and potatoes from. This provides the reassurance to customers that they are being served food made with high-quality ingredients.”

For more information about The Elite Fish & Chip Company, visit: www.elitefishandchips.com.

Ends

Notes to editors:

• The Elite Fish & Chip Company has three restaurants and takeaways: Lincoln, Ruskington and Sleaford.
• It has been serving the finest fish and chips for more than 40 years.
• It is a family-owned business in its third generation of friers.
• The Elite Fish and Chip Company won the National Fish and Chip Shop of the Year in 1992.
• Follow The Elite Fish and Chip Company on Twitter @chippyelite
• For more information, visit: www.elitefishandchips.com

For media information please contact:
Mike Shields
Shooting Star
01522 528540
mike@weareshootingstar.co.uk
[Elite46QualityAward]