Following on from our success at the South of England and Channel Islands PRide Awards we recently picked up another trophy – this time in the Yorkshire and Lincolnshire region.
After braving the rain and the hail to attend the ceremony in Leeds on Thursday (30th November), we were delighted to win silver in the Arts, Culture or Sport Campaign category for our work with 2014 and 2015 British sidecar champions Ricky Stevens and Ryan Charlwood.
As part of the strategy we used social media to give fans an exclusive insight into Ricky and Ryan’s life on and off the track. We also broadcast live Q&As to make them more accessible to fans and negotiated a partnership with Motorcycle Racer magazine, securing the front cover which was a first for the sport.
The icing on the cake was a feature on BBC Breakfast with sports correspondent Mike Bushell which reached a potential audience of over one million viewers!
Needless to say we’re absolutely delighted to have been recognised with two CIPR PRide awards, especially the gold at the South of England and Channel Islands ceremony as we were up against five other agencies.
It’s been a big year for Shooting Star – we’ve celebrated our 11th birthday and seen the number of clients increase by nearly a third, so these awards are the perfect way to round off 2017.